IREA, your preferred brand for women’s work wear

We know how much you love dressing up for work! Whether it is dreary Mondays or laidback Fridays, each day has a choice depending on your meeting and activity schedule. A field day needs comfortable clothing while a day of board meetings needs super sharp work wear to make that lasting impact. IREA is a brand that you can trust to bring style and comfort to any workday of yours.

Not only work, but our styles go beyond work transitioning from desk to dinner effortlessly thus bringing in the much-needed versatility to your wardrobe. Like we said, we believe in slow fashion and being versatile is an important part of bucking fads and trends and building one’s conscience towards the planet. So join us in our mission and ever growing community in putting your best foot forward at work, responsibly!

Check out our product categories that range across formal dresses for women, professional kurtis for office wear and formal tops for ladies. Our pieces offer unmatched styles that are designed in the global fashion capitals, yet manufactured locally. Also, stay tuned for more categories currently brewing in our backyard and coming soon to your wardrobe!

What’s unique about IREA collection?

IREA is changing the face of formal wear for women by making fashion modern and global. What sets apart our brand is its unparalleled ability to infuse a sense of spunk and modernity into what is often considered monotonous office outfits for women. With a distinctive approach, we reimagine traditional workwear, breathing new life into every piece. The brand’s unique fusion of global styles and Indian sensibilities adds vibrancy to the mundane, offering professionals like you a fresh perspective on their daily wardrobe choices.

By seamlessly blending sophistication and innovation, we would like to empower you to express your individuality in any setting that you are in, formal or otherwise. IREA bridges the gap between the ordinary and the extraordinary, presenting women’s work clothes that's not only functional but also exciting and distinctive in women’s fashion.

Moreover, we not only focus on western wear for women, but also the most compelling Indian kurtis allowing you to choose amongst a wide variety depending on your personal style and comfort.

Women’s Office Wear – Frequently Asked Questions (FAQs)

1. What is the most popular office wear clothing in India?

Sarees and Kurtis continue to be the most popular office wear in India. The modern generation, especially in metro cities, are trying to look their best in western formals as they experiment with styles and colours. Dresses, tops, trousers, skirts continue to be in vogue with well accessorized bags, footwear and jewelry.

2. What are the latest trends in office wear fashion?

At IREA, we don’t follow fast fashion or current fads. As a philosophy, we believe in slow fashion, and so try to work on styles that are modern and yet timeless. We strive to be environmentally conscious as we bring our collections to you. Having said that, we would definitely say that prioritizing your comfort is the biggest trend in office wear fashion. Not being bound by set dressing rules, but experimenting with what works for you and allows you to be your best self is the foremost trend that we believe will continue for a very long time!

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